Are you people or sheeple?!

Yesterday, I watched the "What would Jesus Buy?", a documentary following the Church of Stop Shopping Gospel Choir on its tour around the USA. The centre of the film is the charismatic Reverend Billy who urges devotees to stop shopping and turn around the consumer culture which they see as a marketing-driven addiction. He and his gospel choir preach and sing their message to various people around the USA in a protest against gentrification and large corporations. I found the film entertaining enough, but was never totally sure whether there was a religious aspect to Rev. Billy or whether this was all a humorous package for a serious message. Check out the trailer:

Also check out the Church of Stop Shopping's website.